ASEAN Records Achievement: The Story Behind The Campaign

Published by Thousands of Years Media | June 8, 2026

ASEAN Records achievement - Dong Lin recognition and success

Proud moment: How Dong Lin achieved recognition in the ASEAN region

In the history of Thousands of Years Media, one of the proudest milestones was when Dong Lin Fish Scale Collagen Jelly received official recognition and was listed in the ASEAN Records. This achievement was not just an award — it was proof of quality, innovation, and the trust that millions of consumers across Southeast Asia have placed in the brand. This is the story behind that historic campaign and what it means for everyone.

What Is ASEAN Records?

ASEAN Records is a prestigious organisation that identifies, verifies, and recognises outstanding achievements, products, and contributions across the Southeast Asian region. It celebrates excellence in quality, innovation, heritage, and market impact. Being listed is a mark of distinction that sets a brand apart as a leader in its field.

The Campaign: A Journey To Excellence

The journey toward this recognition began long before the application. It started with the very creation of Dong Lin — built on the belief that Malaysian products could be the best in the region. Thousands of Years Media wanted to prove that a local brand could match or exceed international standards.

The campaign focused on three core pillars:

  • Quality & Safety: Demonstrating that Dong Lin uses premium deep-sea cod collagen, advanced technology, and strict quality control — meeting all ASEAN food safety regulations.
  • Innovation: Highlighting the unique jelly format, superior absorption, and clean formula that set it apart from all other collagen products.
  • Impact: Showing how Dong Lin has improved the lives of consumers, supported wellness, and contributed to the growth of the beauty food industry in Malaysia and beyond.

The Verification Process

ASEAN Records has one of the most rigorous verification processes. Independent experts analysed every aspect of Dong Lin: sourcing, production, testing, certification, and consumer feedback. They confirmed that Dong Lin Fish Scale Collagen Jelly is indeed the first and leading product in its category in Malaysia to combine deep-sea fish scale collagen with such high standards and innovation.

The Achievement

When the official recognition was announced, it was a proud moment for the whole team and for Malaysia. Dong Lin was officially recorded as a Leading Premium Collagen Jelly Product in the ASEAN region. It was not just an award for the brand; it was an achievement for the local wellness industry, proving that Malaysian brands can lead the region.

What This Means For You

This achievement is your guarantee. When you choose Dong Lin, you are choosing a product that has been verified, recognised, and trusted at the highest regional level. It means you are using a product that represents excellence, safety, and effectiveness. It is the result of Thousands of Years Media’s promise to always bring you the very best.

But this is not the end. This achievement inspires us to go further, to innovate more, and to continue making Dong Lin a name that stands for quality across ASEAN and the world.

Tags: ASEAN Records, Dong Lin Achievement, Brand Recognition, Thousands of Years Media

Frequently Asked Questions

What is ASEAN Records?

ASEAN Records is a prestigious organisation that identifies, verifies, and recognises outstanding achievements, products, and contributions across the Southeast Asian region. It celebrates excellence in quality, innovation, heritage, and market impact. Being listed is a mark of distinction that sets a brand apart as a leader in its field.

What did Dong Lin achieve with ASEAN Records?

Dong Lin Fish Scale Collagen Jelly was officially recorded as a Leading Premium Collagen Jelly Product in the ASEAN region. It was the first product in its category in Malaysia to combine deep-sea fish scale collagen with such high standards of quality, safety, and innovation — verified by independent experts through one of the most rigorous processes in the region.

How was Dong Lin verified for the recognition?

Independent experts appointed by ASEAN Records analysed every aspect of Dong Lin — including sourcing, production methods, testing results, certifications, and consumer feedback. Every detail was reviewed to confirm the product meets the highest standards of quality, safety, and innovation across the ASEAN region.

What were the three pillars of the ASEAN Records campaign?

The campaign was built on three core pillars. First, Quality and Safety — demonstrating that Dong Lin uses premium deep-sea cod collagen, advanced processing technology, and strict quality control that meets all ASEAN food safety regulations. Second, Innovation — highlighting the unique jelly format and superior absorption rate. Third, Impact — showing how Dong Lin has improved consumer wellness and contributed to the growth of the beauty food industry in Malaysia and beyond.

What does this achievement mean for consumers?

This recognition is your guarantee. When you choose Dong Lin, you are choosing a product that has been independently verified and trusted at the highest regional level. It represents a commitment to excellence, safety, and effectiveness — and Thousands of Years Media's promise to always bring consumers the very best.

Is Dong Lin only recognised in Malaysia?

No. The ASEAN Records recognition covers the entire Southeast Asian region, positioning Dong Lin as a leading product across multiple countries. The achievement reflects Thousands of Years Media's ambition to prove that Malaysian brands can match and exceed international standards — not just locally, but across ASEAN and beyond.