Dong Lin Fish Scale Collagen Jelly, Malaysia's leading premium collagen jelly product, received official recognition from ASEAN Records — becoming the first product of its kind in Malaysia to achieve this distinction. In the history of Thousands of Years Media, this stands as one of the proudest milestones. This achievement was not just an award — it was proof of quality, innovation, and the trust that millions of consumers across Southeast Asia have placed in the brand. It all began with the vision and dedication detailed in our feature: creation of Dong Lin. The product at the center of this success is fish scale collagen jelly, which redefined industry standards. This is the story behind that historic campaign and what it means for everyone.
What Is ASEAN Records?
ASEAN Records is a prestigious organisation that identifies, verifies, and recognises outstanding achievements, products, and contributions across the Southeast Asian region. It celebrates excellence in quality, innovation, heritage, and market impact. Being listed is a mark of distinction that sets a brand apart as a leader in its field.
The Campaign: A Journey To Excellence
The journey toward this recognition began long before the application. It started with the very creation of Dong Lin — built on the belief that Malaysian products could be the best in the region. Thousands of Years Media wanted to prove that a local brand could match or exceed international standards.
The campaign focused on three core pillars:
- Quality & Safety: Demonstrating that this collagen jelly uses premium deep-sea cod collagen, advanced technology, and strict quality control — meeting all ASEAN food safety regulations.
- Innovation: Highlighting the unique jelly format, superior absorption, and clean formula that set it apart from all other collagen supplement products.
- Impact: Showing how Dong Lin has improved the lives of consumers, supported wellness, and contributed to the growth of the beauty food industry in Malaysia and beyond.
The Verification Process
ASEAN Records has one of the most rigorous verification processes. Independent experts analysed every aspect of Dong Lin: sourcing, production, testing, certification, and consumer feedback. They confirmed that Dong Lin Fish Scale Collagen Jelly is indeed the first and leading product in its category in Malaysia to combine deep-sea fish scale collagen with such high standards and innovation.
The Achievement
When the official recognition was announced, it was a proud moment for the whole team and for Malaysia. Dong Lin was officially recorded as a Leading Premium Collagen Jelly Product in the ASEAN region. It was not just an award for the brand; it was an achievement for the local wellness industry, proving that Malaysian brands can lead the region.
A Second Milestone: Record-Breaking Retail Engagement
The recognition did not stop there. On 21 May 2026, at the opening of the first ToYm Wardrobe physical store in Bukit Jalil, Dong Lin Fish Scale Collagen Jelly achieved a second ASEAN Records milestone — the most fish scale collagen jelly tasting participants at a single retail outlet opening event through integrated voucher conversion campaigns from online and offline channels, with 384 verified checked-in participants. Notably, 52% of participants were converted through online channels including ToYm Micro Drama Ads, short video content, and live streaming. This achievement was officially presented on 22 May 2026 and received on stage by Datuk Wira Jment Lim, Founder of Thousands of Years Media, together with Nini Wong, Co-founder of Dong Lin.
This milestone was also independently covered by external media. You can read the full coverage here: Thousands of Years Media Recognised by ASEAN Records for Driving Retail Engagement.
Voices of Leadership
Reflecting on the recognition, Datuk Wira Jment Lim shared:
"Receiving this ASEAN Records recognition is not just an achievement, but also a meaningful affirmation of our dedication and hard work throughout this journey. ASEAN is only the beginning. We hope to grow from Malaysia into the ASEAN market, and eventually gain recognition on the international stage."
Nini Wong, Co-founder of Dong Lin, added:
"This milestone reflects the power of combining wellness products with meaningful consumer experiences. Through Dong Lin Fish Scale Collagen Jelly, we hope to continue encouraging daily self-care, beauty confidence, and stronger connections with consumers through both digital and physical platforms."
What This Means For You
This achievement is your guarantee. When you choose our fish scale jelly, you are choosing a product that has been verified, recognised, and trusted at the highest regional level. It means you are using a product that represents excellence, safety, and effectiveness. It is the result of Thousands of Years Media's promise to always bring you the very best.
But this is not the end. This achievement inspires us to go further, to innovate more, and to continue making Dong Lin a name that stands for quality across ASEAN and the world.
